"But the reality is, it's far too common that people encounter annoying, intrusive ads on the web - like the kind that blare music unexpectedly, or force you to wait ten seconds before you can see the content on the page," he said. Publishers will have to enable support for this feature individually and it would guarantee them a revenue stream, either through charging consumers for an ad-free experience, or from the ads themselves.Īfter the launch of their ad blocker for Chrome, Google will have not only have control of the online advertising market, but the online ad blocking market as well - they will unashamedly determine not only what we see, but also what we don’t see in the name of an improved experience.Sridhar Ramaswamy, senior vice president of ads and commerce at Google, said in a blog post that most online content is funded by advertising.
Google’s relationship with publishers - With this new ad blocker, Google is including an option for visitors to pay websites that they’re blocking ads on, through a program it’s calling Funding Choices.Google’s relationship with other advertisers - by positioning themselves as the gatekeepers of what constitutes acceptable advertising, Google is giving themselves (as the world's largest advertising company) what might constitute an unfair advantage over their competition.
Google’s relationship with ad blockers - Google has already been paying off ad blockers to keep its own ads visible, offering companies 30% of their advertisement revenue.Chrome’s Browser Share - Chrome currently holds 54% of desktop and mobile browser share, meaning this new ad blocker will, by default, be enabled for a significant majority of internet users.No matter your opinion of ad blockers, there are a few red flags to take note of with Google’s newest business venture:
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